The Plus And Minus Of Google Penguin Update
In 2012 of April, Google launched Penguin Update which is intended to catch websites that are deemed to spam search results. To be in particular, to be able to catch those that buy links or get them via link networks mainly designed to boost the rankings of the website. The update is focused on decreasing the website and even web pages rankings that have made use of black hat SEO techniques.
Needless to say, different pages have a different site ranking that’s given by Google to them. This page rank is determining the frequency of their appearance on search results supposed that they’re related to search keyword that’s used by people. A simple example of this is when a user is using Google to search for watches and jewelry and it happens that you are on that market, then you will be given with higher page ranking when compared to those that are not, which puts you on 1st or 2nd pages of search results.
With the proper use of different SEO techniques, the website owner has the ability of manipulating the results, allowing them to get higher page ranking, which makes their site appears on first page. But when Google Penguin update was launched, those website owners that are using black hat SEO techniques such as cloaking, keyword stuffing and the likes are given with lower page ranking and penalized, putting them in a not so good position. Websites that use SEO techniques allowed by Google however will not be affected much with this update.
This update will be very beneficial for website owners that aren’t using forbidden SEO techniques and instead, legit or white hat SEO that’s allowed by Google. This boosts their page ranking considerably, pulling in more customers in the process as their sites are likely to appear on top of search results pages.
Also, the update is beneficial for the users who depend largely on the internet to find sites that offer particular item or service that they are searching for. Through this update, they can find websites that are reliable and avoid those that brings no relevant content to what they’re looking for or known to be spammy.
On the other hand, the update has affected lots of small enterprises making them out of the game. This is because of the reason that many of these small businesses are depending on SEO techniques in an effort to keep up with bigger and more established companies. In this particular update, not just the fact that they will b penalized for utilizing SEO techniques but also, they are given with a lower priority on the search results, which is bad for business of course.
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